Key Responsibilities

• Create a Team of Student PR Officers:
  • Work with the provincial secretary to develop roles and responsibilities for student members who are interested in promoting AHSRA
  • Create selection criteria to determine successful student PR applicants
  • Develop specific projects or initiatives for student PR officers to create content
  • Monitor Student PR Team and provide updates to the board
• Sponsorship Support:
  • Assist in promoting sponsorship opportunities and recognizing sponsor contributions through PR channels.
• Membership promotion:
  • Through engaging social media content, promote the AHSRA to potential members
• Event Support:
  • Coordinate PR efforts at AHSRA events, including high school rodeo finals and district rodeos
  • Manage event photography and video coverage in collaboration with volunteers or hired professionals.
• Community Engagement:
  • Build connections with sponsors, stakeholders, and the rodeo community.
  • Highlight the contributions of volunteers, sponsors, and members through spotlight stories and features.
    

Qualifications

• • Strong written and verbal communication skills.
  • Experience in public relations, communications, or marketing is an asset but not required.
  • Familiarity with social media platforms (Facebook, Instagram, etc.).
  • Basic knowledge of high school rodeo or a willingness to learn.
  • Strong organizational skills and ability to manage multiple tasks.
  • A collaborative and enthusiastic attitude.

Benefits of Volunteering

• • Be part of a passionate community that supports Alberta’s youth and the sport of rodeo.
  • Gain valuable experience in public relations and event coordination.
  • Help create lasting memories and celebrate the achievements of young rodeo athletes.